By presenting a loyalty card, customers typically receive a discount on the current purchase or receive points that they can be used for future purchases.
The introduction of a loyalty program is a marketing strategy aimed at retaining customers and encouraging them to make further purchases and use services. The issuing company issues a loyalty card to the customer.
This card can be paper, plastic card similar to a bank card. It can be introduced in many forms. The easiest way is that after presenting the card, the buyer will receive a discount. A complete system can also be built, so the customer can even accumulate points on the account created for them.
Cards can be equipped with security features that help with different levels of identification. (Signature stripe, serial number, barcode, or even chip card or proximity card)
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